UH OH.MEDIAA HUMAN. A POINT OF VIEW. A BODY OF WORK.
Samuel Young smiling.SAMUEL YOUNG 35-SECOND STUDY REEL

Creative Leadership · Creative Technology · Applied AI

Director,
Creative Strategy
& AI Innovation.

I lead creative strategy and AI innovation to turn complex products, technologies and business problems into clear human experiences.Creative strategy and AI innovation, made human.

Ideas. Instinct. A little mischief.

PULSE / INDEPENDENT CAMPAIGN STUDY

Silent cinema first. Sound when you want it.

FILM / A NEW EDIT OF EXISTING INDEPENDENT STUDY MEDIA

Brand worlds. Fan experiences. Human decisions. Original study sound, optional.

REEL CONTEXT + SOURCES

New editorial edit of approved PULSE, Máscara, Ford-study, Mynki-practice and existing UH OH reel footage. Source cases retain their original credits. This is presentation media, not a record of historical employer/client commissions or measured outcomes.

01 / SAMUEL YOUNG

Director, Creative Strategy
& AI Innovation.

I lead creative strategy and AI innovation to turn complex products, technologies and business problems into clear human experiences.

Creative Leadership · Creative Technology · Applied AI

Experience Ford Model e · Nickelodeon · Northrop GrummanAI Strategist Mynki

VIEW EXECUTIVE SCOPE

The responsibility behind the work. People, budgets, clients and enterprise delivery.

People

Up to 25

Multidisciplinary team leadership at Whiskey Glass; team accountability in Chrysler design leadership.

Operating / financial

Budget responsibility

Budgeting, forecasting, cost analysis, production resources and vendor costs.

Cross-functional

Six Ford functions

Product, data, marketing, operations, design and content.

Enterprise

Platforms + programs

Automotive design platforms, Navy aerospace engineering and enterprise creative delivery.

Client

Acquisition → delivery

Studio client ownership, proposals, scoping, resources and relationships.

Outcomes

Sales + profit

Whiskey Glass’s deployed exhibit purchasing/customization workflow.

AUTHORITY / WHO DECIDED WHAT

Direct operating authority is clearest at Whiskey Glass: clients, proposals, scoping, contributors, budgets, vendors and delivery. Chrysler records design-team/platform, financial-planning and technical-review responsibility. Witrye covers consulting product/design direction, standards and review. Mynki adds founder-owned product, architecture and experience decisions while retaining Samuel’s AI Strategist title. Ford combines direct creator/content direction with six-function coordination; Northrop is senior technical responsibility inside a larger program; Scimund is product/design leadership plus contribution during development toward an acquisition.

Direct creator/content authority; coordination and influence across the wider functions.

No invented Fortune 100 VP/C-suite appointment, manager-of-managers structure, program-wide control, sole acquisition causality or universal role qualification.

SCALE / PEOPLE, MONEY & PROGRAMS

People

The strongest documented team scale is 25. Chrysler’s historical professional record describes design-lead accountability for a team of 25. At Whiskey Glass Studios, Samuel recruited and directed up to 25 in-house and remote multidisciplinary contributors.

These are team/contributor counts, not a verified maximum of formal direct reports, permanent employees or managers reporting to him.

Operating / financial

Yes. Budget responsibility is established. Chrysler’s Jeep/Truck design-platform work included financial planning, budgeting, forecasting and cost analysis. At Whiskey Glass, Samuel set and managed budgets, allocated production resources and evaluated vendor costs alongside client delivery.

The largest dollar amount, delegated signing limit and formal P&L scope are not presently documented. That does not mean no budget responsibility.

Enterprise

Yes. Samuel’s enterprise responsibility includes Chrysler Jeep/Truck design-platform leadership, senior design engineering within Northrop Grumman’s U.S. Navy Hawkeye environment, and Ford Model e creator/content leadership. At Northrop his scope included conceptual/assembly layouts, metallic/composite structures, lab/prototype design, dimensional controls, supplier/procurement coordination, field testing and product support.

This is actual responsibility within large organizations, not ownership of entire companies, the aircraft program, its budget or final enterprise approvals. Ford employment remains separate from the independent public Ford study.

Client

Whiskey Glass is Samuel’s clearest direct client-operating example. He co-founded the studio and owned client acquisition, proposals, briefs, scoping, relationships, resource coordination and creative delivery. Documented clients include Coca-Cola, Maker’s Mark, Radio One and Mitchell & Ness. Witrye adds product/design consulting leadership and delivery for engagements including Suunto and Peloton.

A largest account by revenue or contract value is not documented. Do not attach the exhibit metrics to a named client, or merge historical Coca-Cola client work with UH OH’s separate Coca-Cola/F1 study.

OUTCOMES / WHAT MOVED INTO USE

Whiskey Glass / purchasing + customization

56%Reported sales increase during one exhibit.
32%Reported profit increase within 90 days.

The clearest documented commercial example is Whiskey Glass’s QR-code/Square immediate-purchase and customization workflow: a reported 56% sales increase during one exhibit and 32% profit increase within 90 days. The workflow was implemented and used; Samuel has explicitly confirmed the two historical results.

Inspected historical professional record plus Samuel’s specific confirmation. These are candidate-confirmed historical results, not independently audited financials.

The sales and profit periods are different. No named-client attribution, gross/net profit definition, original calculation dataset or particular cost/labor mechanism is established. Profit increase is not margin percentage points, revenue lift or staffing savings.

Different forms of execution

Work moved beyond concept in several distinct ways. Whiskey Glass deployed the QR/Square exhibit workflow. Ford delivered and reused modular launch/EV-education content frameworks. Chrysler records real design/program work; Northrop records prototypes, field testing and U.S./European product support. Nickelodeon marketing design progressed from brief to production-ready delivery. Scimund progressed functional alpha/form-fit prototypes and production planning. Mynki’s Symbiosis is a released public Streamlit prototype/simulation; PRYSM, GUMI and IMPRINTS retain concept/architecture stages.

Delivery, reuse, production-ready work, field tests, prototypes, organizational adoption and measured impact are not interchangeable. Exact Chrysler component releases, company-wide Ford adoption and Mynki enterprise customer deployment remain unestablished.

SOURCE / WHAT THIS ESTABLISHES

Reviewed against historical and current professional documentation and Samuel’s specific responsibility/outcome confirmations. The underlying private résumés and records are not published or sent to the recruiter model.

Chrysler team/platform/finance: historical engineering and design-lead records. Whiskey Glass team/budgets/clients/results: historical studio record and specific commercial confirmations. Ford: approved role record and creator/content scope. Northrop: technical-design, field and support history. Witrye, Scimund and Nickelodeon: confirmed role and delivery records. Mynki: founder ownership and component-specific prototype stages.

This is professionally documented and candidate-confirmed career evidence, not an independent HR or accounting audit. Largest budget dollars and formal reporting lines remain unestablished; missing public artifacts do not mean missing experience.

PUBLIC PROFILE / CONTEXT ↗
ASK ABOUT A SPECIFIC RESPONSIBILITY →
BACKGROUND / THE CONNECTING THREAD

One professional. A connected practice.

Engineering → product → creative leadership → brand/content systems → applied AI.

The recurring work is making complicated systems, products and technologies understandable, useful and culturally relevant to people. Applied AI extends that foundation; it does not replace it.

Employer experience: Ford Model e, Nickelodeon and Northrop Grumman. Consulting: Witrye. Founder-led work: Whiskey Glass Studios, Mynki and UH OH.MEDIA. Client delivery, independent studies and component stages remain distinct.

I turn complex technology into clear human experiences.

PUBLIC PROFILE / CONTEXT →

CURRENT LENS / Creative & brand leadership

Give the work a direction. Give people a reason to care.

Explore campaign systems, brand-to-product thinking, original visual worlds and a distinct creative voice. Review leadership scope with the role in mind.

LEADERSHIP CONTEXT

Up to 25 multidisciplinary contributors.

Setting priorities. Challenging decisions. Aligning specialists around a shared outcome.

Public profile context, not 25 direct reports or a claim about the team behind each study. SOURCE / PROFILE ↗
HOW I WORK / FIVE PRINCIPLES
  • Evidence over exaggeration.
  • Human judgment stays visible.
  • AI has to earn its place.
  • Complexity belongs underneath the experience.
  • Make the signal useful.

02 / SAMUEL YOUNG

Director, Creative Strategy & AI Innovation

Creative & brand
leadership.

One professional. Three hiring interpretations. Explore the relevant decisions, contribution and work.

RELEVANT ROLE FAMILIES
  • Creative Director
  • Executive Creative Director
  • Director, Brand & Creative
  • Head of Creative
  • VP, Creative Strategy

Role families to consider, not a claim of fit for every opening. The actual brief determines scope.

OPEN THE ORIGINAL CASE COLLECTION
Owner-selected Emerald Cocoon cover: emerald collar and wrapped silhouette.FASHION / CONCEPT + PRODUCED MEDIA ↗

ADDITIONAL CREATIVE TECHNOLOGY STUDY / INDEPENDENT

Emerald Cocoon

A dress that can become its own shelter.

Samuel set the cocoon idea, references, emerald direction, casting and wrap–reveal–return brief. AI-generated imagery and motion, with AI-assisted coding and After Effects assembly, made that direction inspectable.

THE IDEA / MY PART / WHAT EXISTS

The challenge: imagine an expressive inner dress that wraps into a protective exterior, then identify what it would take to make it.

Samuel’s contribution: concept and creative direction, visual and movement requirements, review and the physics-first material-development ambition. Collaborative implementation is credited in the case.

Produced: twelve generated key poses, concept films, retrospective white-background studies and a sourced explanatory development brief. A sewn garment, calibrated simulation, responsive textile, market demand and protective/comfort performance have not been established.

Relevant capability: creative technology direction, AI-assisted visual production and translating a fashion idea into explicit construction and testing questions—not proof of textile-engineering certification or a manufactured product.

OPEN FASHION CAMPAIGN / FILM + PROCESS ↗

Independent studies, original media and professional employment are distinct. Each story identifies its context and stage; the Ford study is separate from Ford Model e employment.

03 / MYNKI · APPLIED AI & SYSTEMS

Not just an answer.
A way to act.

UH OH is the creative expression. Mynki opens the systems behind it. Same person, another layer of the work.

Still from the original published PRYSM case film.PRYSM / ORIGINAL CASE FILM

PUBLISHED CASE + FILM / COMPONENT STAGES REVIEWED SEPARATELY

More signal.
Less guesswork.

Explore how raw inputs become a decision someone can understand.

ORIGINAL CASE / FILM + CONTEXT ↗

NEW EDITORIAL MAP OF THE PUBLIC MYNKI ARCHITECTURE / NOT A LIVE SYSTEM OR HISTORICAL PROCESS ARTIFACT

For AI strategy, creative technology and product-system conversations, start with the logic, then inspect the component.

ENTER THE MYNKI RECRUITER EDITION →MYNKI / MAIN PORTFOLIO ↗
My contribution, what exists & what to verify

Samuel leads Mynki’s founder-owned AI and systems practice. This chapter presents its public architecture and published case media. Design direction, code authorship, prototype behavior, deployment and measured outcomes are separate questions; inspect them component by component.

NeuroDrift is explicitly a forward-looking concept. Symbiosis presents a conceptual decision example and a simulation route, not a claim of deployed financial-service customers. Unknown maturity in another component does not make that component absent or automatically conceptual.

REVIEW THE SOURCE CASES ↗

04 / THE MAKING IS PART OF THE WORK

Open the hood.
Not just the highlight reel.

Actual supplied working screenshots from the independent PULSE study, with contribution and original CAD credits intact.

Samuel-supplied working screenshot of the PULSE engine assembly in design software.
ASSEMBLY / WORKING FILEOriginal engine CAD: Théo Gestin.
Samuel-supplied working screenshot of the GT3 wheel material and lighting exploration.
MATERIALS / WORKING FILEOriginal 488 GT3 wheel CAD: 3DGibby. Non-functional GT prop, not F1 equipment.

Samuel’s stated contribution: assembly, geometry changes, materials and lighting in Shapr3D / Blender.

WORKING ARTIFACTS + CREDITS →

The separately linked wheel motion is AI animation derived from CAD screenshots, not a CAD-session recording or validated mechanical simulation. These are independent-study artifacts, not substitutes for historical employer work.

Samuel Young in the supplied Presence portrait composition.
AI STRATEGIST / MYNKI + UH OH.MEDIAYes, there’s a human in here.

05 / THE PERSON, NOT THE PERSONA

Precision.
Curiosity.
And a laugh.

Aerospace taught precision. Automotive taught scale. Entertainment taught narrative. The thread is making complex things useful to people.

“I ain’t afraid of no ghosts.”

Ghostbusters no-ghost graphic

— My résumé died in the ATS. “We’ll be in touch” was the eulogy.

Work can have a point of view—and a sense of humor.

Adapted from the existing public profile. By Chance LaRue. Original portrait photography by Kip Jules. Presence film supplied by Samuel Young. READ THE ORIGINAL ↗

06 / THE RECRUITER QUESTIONS

Ask the useful
questions.

Ask about the role, a decision or a contribution. Open supporting detail only when you need it.

QUESTION IDEAS

Your question and recent context go to Google Gemini. Use public, non-sensitive details only.

THE NEXT CONVERSATION

Tell me what
you’re trying to make happen.

Bring the role, the challenge and the evidence you need to see. Let’s make the conversation specific.

How to read the evidence

Published studies, produced media, prototypes, professional delivery and operational deployments are different stages. A missing public artifact is not an absence of experience. Role-specific authority, markets, adoption and measured impact require the appropriate case and documentation. This presentation is a useful starting point, not a guarantee of universal executive-role fit.

Private résumés and source records are not downloadable here. Request the current, role-relevant résumé or authorized materials directly from Samuel.

PUBLIC EVIDENCE GUIDE ↗
THE WORK / PULSE

Existing study media. Play deliberately; sound is optional.

Independent / films + web

PULSE

Turn attention into participation.

The challenge
Make sponsorship feel like participation rather than placement.
Samuel’s contribution
Strategy, creative direction and campaign-system design.
The decision
Use a fan choice to structure a personal race-week story.
What was made
Campaign platform, audience journey, vertical film logic, visual presentation and published web/film experiences.
Why it matters for this role
Integrated creative direction, audience experience and connecting strategy to an inspectable expression.
Execution stage, scope & credits

Self-initiated campaign study with produced and published web/film artifacts; not commissioned by Formula One or a sponsor.

The proposed personalization and sponsor activation are not established as live production systems or market rollouts.

Original asset and collaborator credits remain with the linked source case. This summary describes existing work; it is not a new claim of commission, launch, sole authorship or measured impact.

EXPLORE THE FULL CASE ↗WORKING ARTIFACTS + CREDITS →
THE WORK / Control, Made Human

Existing study media. Play deliberately; sound is optional.

Independent Ford study

Control, Made Human

Put the person in the driver’s seat.

The challenge
Translate electric performance and product intelligence into human confidence.
Samuel’s contribution
Creative-direction study connecting product story, visual system and driver experience.
The decision
Keep the driver central across brand, product and experience.
What was made
A published brand-experience study and motion/visual expressions, with a separately linked Mynki systems case.
Why it matters for this role
Brand-to-product translation, automotive experience thinking and cross-disciplinary creative direction.
Execution stage, scope & credits

Independent creative study. It is separate from Samuel’s Ford Model e employment.

Do not treat this study as commissioned employer work or transfer launch/results claims from another Ford case.

Original asset and collaborator credits remain with the linked source case. This summary describes existing work; it is not a new claim of commission, launch, sole authorship or measured impact.

EXPLORE THE FULL CASE ↗
THE WORK / Máscara

Existing study media. Play deliberately; sound is optional.

Fictional brand / produced media

Máscara

Build a world, not just a bottle.

The challenge
Build a distinctive fictional brand world rather than a generic product presentation.
Samuel’s contribution
Original brand/campaign design and creative media direction.
The decision
Connect cultural ritual, visual character and product storytelling.
What was made
Original fictional tequila-brand design, campaign presentation, product visualizations and working deliverable canvases.
Why it matters for this role
Brand world-building, art direction, narrative and connected campaign expressions.
Execution stage, scope & credits

Produced media and a published independent fictional-brand study.

Produced visual work is not a manufactured beverage, commissioned client campaign or retail launch.

Original asset and collaborator credits remain with the linked source case. This summary describes existing work; it is not a new claim of commission, launch, sole authorship or measured impact.

EXPLORE THE FULL CASE ↗
THE WORK / Full Windsor

Full Windsor animation clip. Play deliberately; sound is optional.

Original IP / media

Full Windsor

“Because I thought it was funny.”

The challenge
Turn social judgment and cultural observation into a character world.
Samuel’s contribution
Original animated storytelling/IP direction.
The decision
Let humor and curiosity lead the original storytelling.
What was made
Original media presented through UH OH and the linked Mynki film.
Why it matters for this role
Creative voice, narrative direction and character-world development.
Execution stage, scope & credits

Original media/IP presentation; individual production credits and distribution stages need component-specific review.

This presentation does not establish a commissioned broadcast, distribution agreement or sole production authorship.

Original asset and collaborator credits remain with the linked source case. This summary describes existing work; it is not a new claim of commission, launch, sole authorship or measured impact.

EXPLORE THE FULL CASE ↗
35-SECOND STUDY REEL / NEW EDIT OF EXISTING WORK

Source study media and its credits remain with the original cases. Presentation, not a historical record of employer/client delivery or measured results.